While designing Sony’s enterprise cloud application, we were asked to develop an identity for Cloud Hub. We explored multiple prototypes, from familiar cloud imagery to unconventional directions. Debates, discussions, and practical compromises helped shape the final design.

The selected identity combines connected curves, flowing gradients, and clear typography. While the cloud symbol is familiar, the multicolour treatment reflects the team’s preference to represent the cloud providers supported under one portal.

The cloud symbol was adapted from an Adobe Stock asset.